Marketing
Spend where it actually returns.
The problem
- Budget spread thin with unclear ROI
- Generic campaigns, low conversion
- No time for content or testing
What AI actually does about it
- AI content drafting (~3.2× ROI)
- Audience segmentation from first-party data
- Automated ad variants & A/B testing
Outcome
87% of marketers use generative AI in a workflow in 2026, up from 51% in 2024.
Constraints that apply
Gulf: Arabic creative + Ramadan seasonality. UK: ASA/CAP ad rules + AI disclosure. US: FTC endorsement/AI-disclosure + CCPA.
About the figures on this page
These are indicative industry figures, not BvLogic measurements, and we have not verified them. They came from vendor and industry coverage when this page was written. We have not re-sourced them, we do not know the sample they came from, and we would not put them in front of you as evidence.
We are saying so because elsewhere on this site we refuse to print a peer median on the grounds that a number from no respondents is a fabricated number in the position of maximum influence. That standard has to apply here too, or it is not a standard. Use these to frame a question, not to support a business case — and if you need a figure you can defend, the Enterprise Outcome Record sets out what it takes to produce one.
Ad ROI / ROAS
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Runs in your browser. Estimates only, not professional advice.
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